2/27/2018 1 Comment
Look, I know there are far worse things happening in the world than Diageo announcing their Jane Walker scotch for women. We need stricter gun laws, we need to pay teachers and not arm them, we need to save net neutrality, we need to protect DREAMers- just to name a few things going on this week alone. But, when I woke up this morning and saw the headline about Jane Walker, I was initially very upset. Upon reading more about it though, I learned that Diageo is doing some good with this initiative. They're donating a dollar to women's organizations for every bottle produced. Awesome! But if this is a women's scotch, shouldn't they be donating $0.67? Just saying. I'd rather have equal pay than a scotch marketed towards me.
It's not just the scotch though. It's the pens and the chips on top of this. I'm getting very tired of feminism and women, in general, being a marketing tactic. Please stop trying to sell our struggle back to us. It's not what we want - or at least, what I want. I can't speak on behalf of all women, but I'm just guessing that's not what we've been marching for. Maybe I'm wrong. Maybe women have been asking for silent chips and scotch with a lady on it's label. “Scotch as a category is seen as particularly intimidating by women,” Jacoby said in an interview. “It’s a really exciting opportunity to invite women into the brand.” Oh please, invite us to sit at the table women apparently couldn't join for so long. No. People will drink scotch if they like scotch, same as they've always done. And they won't if they won't.
Women are not a marketing tool that you can use for limited edition or a special release. We are here to stay. We make up half the population and aren't going anywhere. So stop trying to sell us things to make us "feel better". Just pay us equally, get rid of the pink tax, treat us with respect, don't assault us, believe us, and march with us. We still have a long way to go.
Copyright © 2018 Christine Drew Benjamin | All Rights Reserved